July 4th 2008 Holiday Hours
by Justin Premick on July 3rd, 2008Our support offices will be closed for Independence Day on Friday, July 4th, as we get together with family and friends to celebrate.
As always, we’ll be keeping an eye on things to address any critical issues.
We’ll be back on Saturday, July 5th at 9:00AM EDT to answer your questions by phone, email and live text chat.
Thanks, and have a great holiday!
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AWeber User Gets 1000% Increase In Opt-Ins Using Popover Form
by Justin Premick on July 3rd, 2008Over at MarketingSherpa there’s a great case study of how AWeber user Leo Notenboom of Ask-Leo.com increased his opt-in conversions by more than 1000%.
The part that might surprise a lot of our readers (but not us)? He did it using a popover form. As in, a simulated popup form.
Continue reading “AWeber User Gets 1000% Increase In Opt-Ins Using Popover Form”
Comments: 10
27 New HTML Email Templates
by Justin Premick on June 30th, 2008Many of our customers like to use HTML emails to send vibrant, branded communications to their subscribers. (So do we, for that matter.)
But creating a great-looking email can be challenging, especially if you’re not a designer and/or (like me) just aren’t an artist by nature.
That’s why we created our original HTML email templates — to help you spend less time on design, and more time on the content of your emails (not to mention the rest of your business).
Today, I’m excited to announce a new series of attention-grabbing HTML email templates, available for your use right now in your AWeber account.
Continue reading “27 New HTML Email Templates”
Comments: 12
Create Relevant Emails, Step 1: What Are Your Subscribers Doing?
by Justin Premick on June 27th, 2008In a recent comparison of email campaigns at Amazon and Barnes & Noble, I noted two key questions you need to ask in order to create more relevant emails:
- What Are My Subscribers Doing?
- What Do Those Actions Mean?
Simple, right?
And yet many businesses do not have any idea what their email subscribers’ wants, needs and interests really are. Of those who have an idea, most don’t know how those wants, needs and interests differ from subscriber to subscriber.
Continue reading “Create Relevant Emails, Step 1: What Are Your Subscribers Doing?”
Comments: 4
AWeber Love, Just in Time for Summer!
by Marc Kline on June 26th, 2008OK, so I love AWeber, but of course I’m biased. On top of a fun work environment with cool people, I owe this company some love for my paycheck and the fortune of still being able to put gas in my tank — even at 4 bucks a gallon. *sigh*
That wasn’t the reason we got Bob, one of our designers, to come up with these “I Heart AWeber” buttons. I don’t need more AWeber branding for my lifestyle. I already have a couple of AWeber shirts and several pairs of AWeber socks. No lie — AWeber socks.
Continue reading “AWeber Love, Just in Time for Summer!”
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Store a Backup Credit Card
by Justin Premick on June 23rd, 2008Like many business owners, you probably have your credit card information on file with a bunch of different service providers.
What happens when your card expires, or you lose/cancel it, or there’s another issue with it?
It’s helpful to have a backup plan.
Continue reading “Store a Backup Credit Card”
Comments: 1
6 Social Networking Tactics for Email Marketers
by Marc Kline on June 20th, 2008There are plenty of people writing about how to leverage social networks for profit, so I won’t waste your time rehashing them.
Instead, I’d like to share some tips about what I know best - email marketing - and some ways to bridge some social networking tactics to your campaigns that can make a real difference in the results you see at the end of the day.
Take a look and see if you can implement some or all of them to your campaign today.
Continue reading “6 Social Networking Tactics for Email Marketers”
Comments: 24
Do Readers Love Your Emails?
by Justin Premick on June 19th, 2008In last week’s email relevance webinar, I gave an example of a company that does quite well at using customer behavior to create more relevant emails: Amazon.
Then, this week I stumbled across this post by Jon Dale comparing Amazon’s email campaigns with those of another major bookseller, Barnes & Noble.
He makes a useful comparison of the two companies’ email practices that I’d like to expand on and share with you.
Continue reading “Do Readers Love Your Emails?”
Comments: 13
7 Split Tests You Can Implement Today
by Justin Premick on June 10th, 2008How many times have you heard “you should test to see what works best for you” or something to that effect? Probably too many to count, right?
The reason you hear it so often is because when it comes to email marketing (as well as any other marketing channel), testing separates the pros from the Joes.
It’s one thing to think we know what works best, but when we apply a little bit of scientific method to our marketing, we not only find out for sure, we learn more about our visitors and subscribers — and that helps us predict more accurately what will work in the future.
The challenge for a lot of people (including us at AWeber) is deciding what to test. There are simply so many small changes we can make to our forms, messages and other parts of our campaigns, that it’s easy to get stuck on deciding where to start.
So, to help you get started with split testing (or to get back into it if you’ve gotten complacent and stopped testing regularly), here are seven split tests you can run on your website to get and retain more subscribers, lower spam complaints, and increase response.
Continue reading “7 Split Tests You Can Implement Today”
Comments: 21
Track Clickthroughs Using Your Own Domain
by Justin Premick on June 5th, 2008If you’re anything like me (like just about all email marketers, really), you want to know how effective your emails are at getting subscribers to open and read, click through to your site, and make purchases.
On the other hand, you may be concerned that your tracking links are getting fewer clicks than a link straight to your own domain would, because:
- Links that go to a tracking domain, instead of to your own website directly, may cause some subscribers to not trust a link that doesn’t point straight your website, causing them to not click through.
- If your readers are aware of (and sensitive to) the fact that their response is being measured, they may be less likely to click through.
So how do you get the best of both worlds? How do you track response while maintaining trust?
In this short video, I’ll show you how you can do just that with one feature of our new Email Web Analytics tools.
Continue reading “Track Clickthroughs Using Your Own Domain”
Comments: 33
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July 4th 2008 Holiday Hours - ( 7/3/08 )AWeber User Gets 1000% Increase In Opt-Ins Using Popover Form - ( 7/3/08 )
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